With construction levels at a new low, government spending cuts affecting the public sector and major contractors going into administration, it’s no wonder some window and door suppliers are asking: “Is the commercial market dying a death?”

Yet despite the recent difficulties, fabricators and installers should remember the construction industry is still worth almost £100Bn according to the Construction Products Association. Palmer puts a value of £3.5 billion on the window market and winning a slice of this figure is not as hard as you may think.

The Insight Data Architects Database contains the contact details of 15,000 architects and specifiers operating in the building industry. Subscribing to it means you can get your products and services in front of the key influencers early in the design process – making it easier to secure those lucrative commercial contracts.

David Lewis, Insight’s Data Analyst explains: “Targeting architects early on in the specification process can give your company a major advantage over competitors. The Insight Architects Database allows you to instantly pinpoint architects specialising in key sectors such as housing, education, health, retail, leisure or commercial and, if necessary, drill down further into sub-sectors such as social housing or schools. So instead of sitting back and waiting for projects to come out of planning – along with all your competitors – you can now get your products in front of architects at an early stage and written into the design.”

Fabricators, installers, systems companies and glazing suppliers involved in all frame materials - upvc, aluminium, timber, and composite / hybrid windows, doors, curtain walling and architectural glazing will all benefit from the architects database.

To find out more about the Insight Architect database call 01934 808 293 or  visit www.insightdata.co.uk

Not all companies who source prospect data for architects or building contractors are in the in fenestration industry. A wide range of companies in the building products sector work closely with architects and architect practices, and these companies need an architects database.  Similarly many suppliers including builders merchants, plumbing suppliers, and even vehicle suppliers target small builders. Having a builders database can help these companies find new customers. 

We are delighted to announce the launch of two highly specialised websites that provide architects data and builders data than can be used for database marketing. These include architect email addresses and builders email addresses, address, contact numbers and business details. 

www.architects-database.co.uk contains data on 15,000 architects and specifiers, and www.builders-data.co.uk contains the contact details of over 23,000 local builders and building contractors.

Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills.

After all, it’s all too easy to have your campaign caught in spam traps or junk folders – or worse still, have your domain blacklisted for spamming.

Insight Data has a dedicated digital marketing team with the experience and technology to create powerful email campaigns or regular ezines that deliver results – fast.

Insight’s design team can produce beautifully crafted, instant response campaigns in rich HTML format and our sophisticated software then spam-scores the content and tests the email layout in popular email clients such as Outlook, Gmail, and AOL.

Insight Data consider important factors such as your sender ID, subject line and mobile devices (such as Blackberry or iPhone), and our analytics software tracks deliverability, open rates and click-through rates.

As members of the Direct Marketing Association, Insight operates a “Best Practice” policy by taking a professional and ethical approach to email marketing, including a fully managed unsubscribe list to ensure email compliance.

For more information on Insight Data’s email marketing services call 01934 808 293 or visit www.insightdata.co.uk

A chocolate bar? A packet of crisps? Or how about £10,000 worth of new business?

With direct mail starting from just 55p per item – including postage – using Insight Data’s direct mail service could be the best investment you will make all year.

As the industry experts in direct marketing, Insight Data know that nothing generates more response than direct mail. It is personal, exclusive and demands attention. Great visuals, powerful headlines and a call-to action will drive response, while adding a personalised, individually printed sales letter can increase response even further.

Insight Data has in-house digital printing and mail-room equipment and can print, fold, insert, and mail your campaign quickly, easily and cost effectively, whether it’s a simple postcard campaign, personalized mailer or corporate newsletter. Insight can segment and target your ideal customers precisely and carefully time the campaign to arrive at the right moment.

Whether it’s small regular mail-outs or a major national campaign, Insight Data have the resources in-house. You can get on with running your business while Insight target your potential customers and drive the responses direct to your door. What’s more, you’ll benefit from great postal discounts.

To find out more about Insight’s direct mail services call 01934 808 293 or visit www.insightdata.co.uk

The G10 Awards Presentation & Gala Dinner took place in December at Wembley stadium, an event that recognizes excellence in what has become an important fixture in the annual calendar for the glass and glazing sector.

The management team from Insight Data attended to support the G10 event and was delighted to discover that 50% of the winners use Insight’s Salestracker database of window, door, and conservatory fabricators and installers.

The Marketing Campaign of the Year (trade) was scooped by long-standing Insight Data customer Edgetech for their Journey to C event that helped educate the glazing industry on Window Energy Ratings, while Fabricator of the Year went to Lister Trade Frames for a second year.

Lister’s Managing Director, Mark Warren comments: “As a company we’ve grown 15% in the last year, which is no mean feat given the current economy. An integral part of our growth was the decision to significantly step-up our marketing and invest in a quality prospect database system. We’ve been using Salestracker now since 2009 and it has transformed the way Lister’s approach sales and marketing activity.”

Solaglas picked up the Component Supplier of the Year. Matthew Kirby, Marketing Manager said; “Insight Data’s passion for quality and innovation is clear to see. We use Salestracker almost every day and their ‘can do’ attitude to customer support is outstanding.”

Innovation was a theme throughout the awards and another winner on the night, Matthew Glover of the Conservatory Outlet said; “Innovation and technology are essential elements of our business strategy, so working with Insight Data is a natural synergy for Conservatory Outlet”.

High profile fabricator Everglade Windows is another Insight Data customer who picked up an award, while WHS Halo, the only systems company to win, is an avid user of several Insight databases including window and door fabricators, installers, and the architects database.

“The Awards are an opportunity for the window industry to come together and recognize those companies at the very forefront of our industry” commented Insight Data’s Managing Director Andrew Scott; “Both the winners and finalists clearly demonstrated a professionalism and passion that sets the benchmark and helps create a better industry, and we are honoured to be working with so many industry leaders.”

The event was sponsored by a number of well known organisations in the glazing industry including the GGF (Glass and Glazing Federation), Spectus Window Systems, Stuga Machinery, Fensa, Synseal, Pilkington Glass, Bohle, and Edgetech, amongst others.

For more information on any of the Insight databases visit www.insightdata.co.uk or follow us on Twitter www.twitter.com/insightdata

2011 looks set to be another tough year for the window and conservatory industry. With low consumer confidence, worries over job security and a hike in VAT, installers will find it increasingly difficult to maintain sales levels. As a result, many installers are diversifying into other home improvements.

But what of the supply chain behind these installers? With lower volume, suppliers must also diversify or finding new customers will come to a standstill. Customer acquisition will also be high on the agenda in most boardrooms across the UK.

There is some good news however. Innovation and improvements in technology mean the way companies target new customers has changed. The days of sales people tearing up motorway miles have long gone. Insight Data has transformed the way companies find new customers and create new opportunities. Our in-depth databases of window and conservatory fabricators and installers, local builders, architects, roofline installers and IGU manufacturers will help you target new customers quickly and cost-effectively.

Using market intelligence and ground-breaking technology your marketing costs are reduced and sales performance dramatically improved. Insight Data have the tools to help you maximise your marketing strategy and grow successfully in 2011.

For more information call 01934 808 293 or visit www.insightdata.co.uk