Volatility in the window and conservatory market has reached an all time high with a staggering 320 companies ceasing to trade since January.

“Not all of these companies have gone bust” points out Insight’s sales manager Sonia Punter; “many business owners and sole traders have simply retired or shut-up shop, but the trend is still upwards.”

The number of companies changing their details, moving premises or changing their key staff is also increasing.  “There are now some 1,200 changes to the Insight UK fenestration database every month, which is 20% higher than two years ago” adds Sonia.

With so many changes occurring every month, suppliers can find their marketing results deteriorate very quickly – targeting companies who have moved or ceased trading simply wastes time and money. “At Insight Data our telephone research team continuously verify the details held on our databases, meaning our clients only access the very latest market intelligence and spend their marketing budget more effectively as a result.”

Don’t waste time targeting 320 dead companies, call Insight Data today on 01934 808 293 or visit www.insightdata.co.uk and access the most accurate data on the market today.

Insight Data have announced a major new initiative to help companies avoid the pitfalls of bad payers.

‘Credit Manager’ is the innovative new facility that enables users to see a financial snapshot of potential customers in real-time using an easy to read and understand format – ideal for non financial people. This move officially makes Insight Data the only data provider in the window industry to offer such a credit feature and according to Insight’s Sales Manager, Sonia Punter it will help companies avoid wasting time and money chasing new business from high risk customers.

Sonia elaborates: “Everyone will have come across bad payers at one time or another.  You spend money creating leads, your sales team follow them up and after meetings, negotiations, product samples and a great deal of time and effort your accounts department credit checks the new customer and they’ve got a bad credit score.”

“This laborious process can be avoided with Credit Manager. Powered by one of Europe’s leading Credit Reference Agencies, Credit Manager links to Salestracker, Insight’s online prospect database, and is available as an optional extra for subscribers to our UK window, door, conservatory and IGU databases.

Credit Manager provides key information including credit score, credit rating, date established and details of any County Court Judgements meaning your sales team work smarter not harder” concludes Sonia. 

For more information on Credit Manager call Insight Data on 01934 808293 or  email info@insightdata.co.uk

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Well now’s your chance to find out. With one of the most respected market research teams in the building and construction industry, Insight Data are always pleased to assist in any bespoke research projects or any specific requirements you may have that is not covered in one of our regular databases.

 Our research team and data analyst work on behalf of clients on a wide range of projects including;

• Customer satisfaction surveys
• Reputation analysis – market review of your business and products
• Specific research into products or markets
• New product pre-launch research
• Trend and data analysis

And as the first and only data and direct marketing company in the fenestration and building industry to be awarded membership of the Direct Marketing Association you can be assured that every project is carried out to the highest professional standards.

To arrange a bespoke research project for your company call Sonia on 01934 808293 or email info@insightdata.co.uk

It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in sales annually.

Traditionally, the most common form of direct marketing has been direct mail. However, according to the findings of a recent Marketing GAP Report, 51% of consumers now state that email is their favoured means of being contacted by companies, pushing direct mail into second place. That being said, direct mail has grown 137% in the last 10 years. Which begs the question, when it comes to direct marketing which is best?

Let us give you some Insight…

One of direct mail’s biggest advantages is its ability to make personal one-to-one contact with your prospect. Other direct mail advantages include:

- Highly targeted - using carefully developed lists, you can target your mailings more selectively than you can with most other media
- More personal - not only can letters be personalized but you can use more informal language in writing your letter and direct it to the specific interest of the reader
- List of loyal customers - direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns
- Quick to produce - you can prepare and mail a small promotion within days or weeks.

Then again, e-marketing can help you deliver the right content to the right prospect at the right time and continuously achieve high response rates. Perhaps that would explain why Microsoft sends out over 20 million email marketing pieces every month.  Other advantages of email marketing include:

- Lower cost – costs incurred in designing, executing, testing, sending and receiving an email campaign can be up to 78% less than a paper-based direct mail version
- Measurable results – special tools are available that accurately measure open rate and click-through rate, enabling you to assess the success of different email campaigns
- Opt-in or unsubscribe options – emails contain opt-in and unsubscribe options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings
- Faster response – time to receive responses through email is one to three days, while a direct mail campaign would take minimum 7 to 12 days to generate any responses

So what’s the verdict? Here at Insight, we have found that our clients get much better results when they combine direct mail and e-marketing. The best tactic is to send out direct mail and follow up with an email campaign a few days later. This way, you don’t put all your eggs in one basket and give yourself a much better chance of gaining a response.

To discuss your marketing strategy call us now 01934 808293, email info@insightdata.co.uk or visit http://www.insightdata.co.uk/insight-data-marketing-services.htm

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Float Glass Industries Ltd, one of the UK’s leading independent glass suppliers, is the latest big name to step up their marketing activity and subscribe to Insight Data’s IGU manufacturers database.

The company only subscribed to the database last month but according to Joint Managing Director David Offland, it has already improved the way Float Glass Industries Ltd’s sales team target sealed unit manufacturers.

“The IGU database can be accessed quickly and easily from any internet enabled computer and it has become an integral part of our marketing strategy.  Not only is the data quality superb, but the CRM functions have helped our sales team organise their prospects with greater efficiency. The Sales Pipeline is particularly useful and enables operators to track a prospect from initial contact through to meetings, proposals, follow-up and commitment, and project sales volume, which is a vital function in today’s fast paced market.”

Containing the contact details of some 1,100 manufacturers of double and triple glazed units in the UK and Ireland, the database has been adopted by a number of glass, component, sealant, spacer bar, and gas suppliers, as well as suppliers of specialist equipment/machinery, transport and accreditation agencies/bodies.

Sonia Punter, Insight’s Sales Manager concludes: “I am delighted Float Glass Industries Ltd has chosen the Insight IGU manufacturers database to organise their prospects and find new customers.”

For more information on Insight Data’s IGU manufacturers database call 01934 808293, visit http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm  or email info@insightdata.co.uk

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We’re delighted to announce the launch of the new Insight Data website providing visitors with more detailed information on our full range of databases and marketing services. 

Sonia Punter, Insight sales manager explained; “Insight has continued to grow rapidly and expanded from the window industry into the wider construction industry, with the launch of our specialist architects database and local builders database. This is set to continue as we plan to launch a wide range of databases as well as expand our range of services, and our new website is the first stage in bringing this to fruition.”

The new website (www.insightdata.co.uk) has a fresh new look, easier and faster navigation and has been specifically written in a search engine friendly format by leading marketing agency Purplex Marketing (www.purplexmarketing.co.uk).

The website will  be expanded and we will be launching a host of valuable downloads over the coming months.

For prices or information on any of our databases, please call Sonia on 01934 808293 or for  more information on the Insight databases, please use the following links:

Window/door fabricators: http://www.insightdata.co.uk/databases/window-door-fabricators-database.htm

Window/door installers: http://www.insightdata.co.uk/databases/window-door-installers-database.htm

Conservatory roof fabricators: http://www.insightdata.co.uk/databases/conservatory-roof-fabricators-database.htm

Conservatory installers: http://www.insightdata.co.uk/databases/conservatory-installers-database.htm

IGU (sealed unit) manufacturers: http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm

Republic of Ireland fabricators/installers: http://www.insightdata.co.uk/databases/irish-double-glazing-database.htm

Architects database: http://www.insightdata.co.uk/databases/architects-database.htm

Local builders database: http://www.insightdata.co.uk/databases/builders-contractors-database.htm

Roofline installers: http://www.insightdata.co.uk/databases/roofline-installers-database.htm

For information on our web-based CRM software system Salestracker: http://www.insightdata.co.uk/insight-data-salestracker-online-crm.htm

For contact details of Insight Data visit: http://www.insightdata.co.uk/insight-data-contact.htm

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