2012 sees the launch of an all-new service from Insight Data - the Insight Index – and the company believes it will transform the way people find suppliers, research information and source new products in the window, door, conservatory, glass and building products industry.

The Index is a new online portal that combines an industry-specific search engine with a product finder and supplier directory. Helen Costeloe-Hughes, Commercial Director at Insight Data explains; “The problem with general search engines is the sheer volume, relevance and accuracy of information.  For example, there are 204 million listings for ‘hardware suppliers’ on Google.  People want key information quickly and accurately when searching for products, technical data or suppliers which is why an industry-specific business-to-business portal works so well.”

Visitors can use the Insight Index to find all the products, components, services and suppliers they need. From window manufacturers to suppliers of architectural ironmongery or silicone sealants.  The Index is aimed squarely at the window, door, conservatory, building plastics and glass and glazing industry including installers, fabricators, glazing contractors and industry-specific buyers.

Suppliers can showcase their products on the Index and provide valuable information and PDF downloads, ranging from sales literature to technical data sheets and case studies.

A nationwide marketing campaign has been launched to promote the Insight Index including extensive press advertising, online marketing and a major direct mail campaign that targets every fabricator, installer and glazing contractor in the UK.

Insight Data also has the largest email database in the industry, with 40,000 contacts updated daily by the firm’s own research team and this will form part of a monthly email broadcast promoting the Index.

“We also want to help raise awareness of fenestration and glazing products across the wider construction industry so one of our key marketing drivers is to promote the Insight Index to architects, specifiers, builders, developers, main contractors and house-builders” adds Helen.

Insight Data has put substantial resources behind the Insight Index and believes the Industry needs a central information hub, however the company is under no illusions it will happen overnight as Helen explains:

“We had the inspiration for a product finder when we exhibited at Glassex in late 2010. After considerable research this evolved into a full search engine and window industry supplier directory.  Like any new technology or innovation The Index will take time to establish and it will develop and evolve to meet the needs of the market. We want to encourage those forward-thinking suppliers and business leaders in the window, door, conservatory and glass industry to get involved and showcase their companies and products.”

For further information about the Insight Index visit the website at: http://www.insightindex.co.uk or call Insight Data on 01934 808293. You can also follow the Insight Index on Twitter: http://www.twitter.com/insightindex

Volatility in the window and conservatory market has reached an all time high with a staggering 320 companies ceasing to trade since January.

“Not all of these companies have gone bust” points out Insight’s sales manager Sonia Punter; “many business owners and sole traders have simply retired or shut-up shop, but the trend is still upwards.”

The number of companies changing their details, moving premises or changing their key staff is also increasing.  “There are now some 1,200 changes to the Insight UK fenestration database every month, which is 20% higher than two years ago” adds Sonia.

With so many changes occurring every month, suppliers can find their marketing results deteriorate very quickly – targeting companies who have moved or ceased trading simply wastes time and money. “At Insight Data our telephone research team continuously verify the details held on our databases, meaning our clients only access the very latest market intelligence and spend their marketing budget more effectively as a result.”

Don’t waste time targeting 320 dead companies, call Insight Data today on 01934 808 293 or visit www.insightdata.co.uk and access the most accurate data on the market today.

Insight Data have announced a major new initiative to help companies avoid the pitfalls of bad payers.

‘Credit Manager’ is the innovative new facility that enables users to see a financial snapshot of potential customers in real-time using an easy to read and understand format – ideal for non financial people. This move officially makes Insight Data the only data provider in the window industry to offer such a credit feature and according to Insight’s Sales Manager, Sonia Punter it will help companies avoid wasting time and money chasing new business from high risk customers.

Sonia elaborates: “Everyone will have come across bad payers at one time or another.  You spend money creating leads, your sales team follow them up and after meetings, negotiations, product samples and a great deal of time and effort your accounts department credit checks the new customer and they’ve got a bad credit score.”

“This laborious process can be avoided with Credit Manager. Powered by one of Europe’s leading Credit Reference Agencies, Credit Manager links to Salestracker, Insight’s online prospect database, and is available as an optional extra for subscribers to our UK window, door, conservatory and IGU databases.

Credit Manager provides key information including credit score, credit rating, date established and details of any County Court Judgements meaning your sales team work smarter not harder” concludes Sonia. 

For more information on Credit Manager call Insight Data on 01934 808293 or  email info@insightdata.co.uk

Follow us on twitter (www.twitter.com/insightdata) or visit www.insightdata.co.uk

Well now’s your chance to find out. With one of the most respected market research teams in the building and construction industry, Insight Data are always pleased to assist in any bespoke research projects or any specific requirements you may have that is not covered in one of our regular databases.

 Our research team and data analyst work on behalf of clients on a wide range of projects including;

• Customer satisfaction surveys
• Reputation analysis – market review of your business and products
• Specific research into products or markets
• New product pre-launch research
• Trend and data analysis

And as the first and only data and direct marketing company in the fenestration and building industry to be awarded membership of the Direct Marketing Association you can be assured that every project is carried out to the highest professional standards.

To arrange a bespoke research project for your company call Sonia on 01934 808293 or email info@insightdata.co.uk

Float Glass Industries Ltd, one of the UK’s leading independent glass suppliers, is the latest big name to step up their marketing activity and subscribe to Insight Data’s IGU manufacturers database.

The company only subscribed to the database last month but according to Joint Managing Director David Offland, it has already improved the way Float Glass Industries Ltd’s sales team target sealed unit manufacturers.

“The IGU database can be accessed quickly and easily from any internet enabled computer and it has become an integral part of our marketing strategy.  Not only is the data quality superb, but the CRM functions have helped our sales team organise their prospects with greater efficiency. The Sales Pipeline is particularly useful and enables operators to track a prospect from initial contact through to meetings, proposals, follow-up and commitment, and project sales volume, which is a vital function in today’s fast paced market.”

Containing the contact details of some 1,100 manufacturers of double and triple glazed units in the UK and Ireland, the database has been adopted by a number of glass, component, sealant, spacer bar, and gas suppliers, as well as suppliers of specialist equipment/machinery, transport and accreditation agencies/bodies.

Sonia Punter, Insight’s Sales Manager concludes: “I am delighted Float Glass Industries Ltd has chosen the Insight IGU manufacturers database to organise their prospects and find new customers.”

For more information on Insight Data’s IGU manufacturers database call 01934 808293, visit http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm  or email info@insightdata.co.uk

You can also follow us on Twitter: www.twitter.com/insightdata

We’re delighted to announce the launch of the new Insight Data website providing visitors with more detailed information on our full range of databases and marketing services. 

Sonia Punter, Insight sales manager explained; “Insight has continued to grow rapidly and expanded from the window industry into the wider construction industry, with the launch of our specialist architects database and local builders database. This is set to continue as we plan to launch a wide range of databases as well as expand our range of services, and our new website is the first stage in bringing this to fruition.”

The new website (www.insightdata.co.uk) has a fresh new look, easier and faster navigation and has been specifically written in a search engine friendly format by leading marketing agency Purplex Marketing (www.purplexmarketing.co.uk).

The website will  be expanded and we will be launching a host of valuable downloads over the coming months.

For prices or information on any of our databases, please call Sonia on 01934 808293 or for  more information on the Insight databases, please use the following links:

Window/door fabricators: http://www.insightdata.co.uk/databases/window-door-fabricators-database.htm

Window/door installers: http://www.insightdata.co.uk/databases/window-door-installers-database.htm

Conservatory roof fabricators: http://www.insightdata.co.uk/databases/conservatory-roof-fabricators-database.htm

Conservatory installers: http://www.insightdata.co.uk/databases/conservatory-installers-database.htm

IGU (sealed unit) manufacturers: http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm

Republic of Ireland fabricators/installers: http://www.insightdata.co.uk/databases/irish-double-glazing-database.htm

Architects database: http://www.insightdata.co.uk/databases/architects-database.htm

Local builders database: http://www.insightdata.co.uk/databases/builders-contractors-database.htm

Roofline installers: http://www.insightdata.co.uk/databases/roofline-installers-database.htm

For information on our web-based CRM software system Salestracker: http://www.insightdata.co.uk/insight-data-salestracker-online-crm.htm

For contact details of Insight Data visit: http://www.insightdata.co.uk/insight-data-contact.htm

Did you know you can also follow Insight Data on Twitter? www.twitter.com/insightdata