We’re delighted to announce the launch of the new Insight Data website providing visitors with more detailed information on our full range of databases and marketing services. 

Sonia Punter, Insight sales manager explained; “Insight has continued to grow rapidly and expanded from the window industry into the wider construction industry, with the launch of our specialist architects database and local builders database. This is set to continue as we plan to launch a wide range of databases as well as expand our range of services, and our new website is the first stage in bringing this to fruition.”

The new website (www.insightdata.co.uk) has a fresh new look, easier and faster navigation and has been specifically written in a search engine friendly format by leading marketing agency Purplex Marketing (www.purplexmarketing.co.uk).

The website will  be expanded and we will be launching a host of valuable downloads over the coming months.

For prices or information on any of our databases, please call Sonia on 01934 808293 or for  more information on the Insight databases, please use the following links:

Window/door fabricators: http://www.insightdata.co.uk/databases/window-door-fabricators-database.htm

Window/door installers: http://www.insightdata.co.uk/databases/window-door-installers-database.htm

Conservatory roof fabricators: http://www.insightdata.co.uk/databases/conservatory-roof-fabricators-database.htm

Conservatory installers: http://www.insightdata.co.uk/databases/conservatory-installers-database.htm

IGU (sealed unit) manufacturers: http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm

Republic of Ireland fabricators/installers: http://www.insightdata.co.uk/databases/irish-double-glazing-database.htm

Architects database: http://www.insightdata.co.uk/databases/architects-database.htm

Local builders database: http://www.insightdata.co.uk/databases/builders-contractors-database.htm

Roofline installers: http://www.insightdata.co.uk/databases/roofline-installers-database.htm

For information on our web-based CRM software system Salestracker: http://www.insightdata.co.uk/insight-data-salestracker-online-crm.htm

For contact details of Insight Data visit: http://www.insightdata.co.uk/insight-data-contact.htm

Did you know you can also follow Insight Data on Twitter? www.twitter.com/insightdata

 Insight Data, the leading supplier of business data to the window, conservatory and construction  industry, is now providing FREE marketing material.

Among the first free giveaways is a full colour A2 size wall planner and an A2 full colour marketing map. Sonia Punter, Insight Data’s sales manager, commented; “We regularly have customers requesting copies of our wall planner and marketing map, so we decided to give people the option of ordering a free copy online.”

The wall planner is an ideal tool for busy offices, while the 2ft high marketing map is divided into regions and provides a full analyse of window, door, and conservatory fabricators, double glazing installers, architects, builders and IGU manufacturers in each region.

Sonia continues; “This is an invaluable marketing tool and helps companies effectively plan and organise their B2B sales and marketing activities. Now the wall planner and marketing map are available for free I’m sure it will be gracing the office walls of even more suppliers up and down the country.”

To order your free Insight Data A2 Wall Planner and Marketing Map simply visit www.insightdata.co.uk and for more information call Insight Data on 01934 808293 or email us at info@insightdata.co.uk

www.twitter.com/insightdata

The champagne was flowing recently at Insight Data as we celebrated our one year anniversary at our purpose designed offices. A staff night out, slice of cake and glass of bubbly was on the cards for all employees to celebrate this landmark.

From the time of moving premises a year ago Insight Data has seen phenomenal growth and David Lewis, Insight’s data analyst and one of the company’s longest standing employee’s comments on the milestone:

“Moving offices was the starting point of our rapid expansion plans and now, one year on, we have seen our staff numbers rise from 12 to 19, our in-house direct mail production facilities increase capacity to over one million mail-outs per year and have heavily invested in the latest technology for our state-of-the-art call centre.”

It seems like only yesterday, but it has been Insight Data’s best 12 months yet and the team are looking forward to what the rest of the year has to bring.

For more information call Insight Data on 01934 808293 or visit www.insightdata.co.uk  

For those that aren’t familiar with Insight Data and what we do let us take a moment to introduce ourselves. Insight is the leading supplier of prospect data and direct marketing services for the window, conservatory and building industry.

Headed by a team of marketing professionals with over 20 years industry experience, Insight Data was established as a result of frustration with the poor quality of information available from existing data providers. The business has grown from 3 people to a 20-strong team in the past four years.

 Because we specialise in the building industry, we are able to develop niche databases that provide clients with in-depth market intelligence not available elsewhere. And our dedicated, state-of-the-art research centre, with a highly experienced telephone research team, ensure clients benefit from the most relevant and accurate information.

Currently Insight holds the details of potentially 60,000 new prospects for your business, including;

• 15,011 fabricators and installers in the UK and Ireland (now with over 10,000 email contacts)
• 800 fabricators and installers in the Republic of Ireland
• 27,414 Local builders and contractors
• 15,052 Architects & Specifiers
• 5,022 Roofline installers
• 1,142 IGU manufacturers

To find out more about Insight Data and our range of UK and Irish databases call Sonia Punter on 01934 808 293 or visit www.insightdata.co.uk

Like many other sectors, the window industry has seen a barrage of new regulations, tighter controls and new standards to maintain in recent years. While some perceive this as political correctness gone mad, many forwardthinking companies are implementing “Best Practice” policies to embrace these standards and improve their business in an increasingly competitive market place.

Until now, Marketing Best Practice has been widely overlooked in the window industry but this is set to change. Insight Data is the first and only data supplier in the industry to be awarded membership of the Direct Marketing Association – the UK’s leading authority for direct marketing. Only 900 of the UK’s 10,000 marketing service companies are members of the DMA. Membership involved a rigorous application process over several months; and we feel it clearly demonstrates our commitment to the highest quality data, regulatory compliance and Best Practice which we believe is vitally important to our customers and the industry as a whole.

After all, you wouldn’t consider using an accountant without any qualifications, so why carry out marketing using data from non-accredited suppliers? Insight can advise customers on every aspect of direct marketing and how to use the Insight database to maximise results, whilst complying with the latest regulations.

For more information visit www.insightdata.co.uk or contact Insight Data on 01934 808293

2010 proved a volatile year for the window and conservatory industry. Difficult economic conditions, low consumer confidence and continued decline in volume all had an impact.

Fabricators

There was significant movement in fabricator activity during 2010. The number of window/door fabricators declined slightly to 4,552 and 34% changed their details during the year. PVC-u fabricators declined slightly to 1,844 companies while the number of aluminium fabricators increased. The number of PVC-u fabricators who dual-source systems rose by 53% while 649 fabricators now manufacture more than one material – PVC-u, aluminium or timber.

Conservatory roof fabricators had a difficult year with a 20% drop in the number of PVC-u/aluminium fabricators to 449 companies.

Installers

The number of window and door installers actually rose slightly to 12,548 although volume per installer dropped. Installers have diversified and now supply a wider range of home improvement products. 55% of installers changed their details during 2010.

The East Midlands region has the highest number of installers at 1,595 followed closely by the North West, while Northern Ireland had the least at 194.

It must be noted that the number of builders and contractors now actively involved in window, door and conservatory installations has increased substantially, however these have not been included in this report. Insight has a separate database of local builders and contractors for those that wish to target this sector.

Find out more about the Insight window and conservatory fabricator and installer database. Visit www.insightdata.co.uk or call 01934 808293