Float Glass Industries Ltd, one of the UK’s leading independent glass suppliers, is the latest big name to step up their marketing activity and subscribe to Insight Data’s IGU manufacturers database.

The company only subscribed to the database last month but according to Joint Managing Director David Offland, it has already improved the way Float Glass Industries Ltd’s sales team target sealed unit manufacturers.

“The IGU database can be accessed quickly and easily from any internet enabled computer and it has become an integral part of our marketing strategy.  Not only is the data quality superb, but the CRM functions have helped our sales team organise their prospects with greater efficiency. The Sales Pipeline is particularly useful and enables operators to track a prospect from initial contact through to meetings, proposals, follow-up and commitment, and project sales volume, which is a vital function in today’s fast paced market.”

Containing the contact details of some 1,100 manufacturers of double and triple glazed units in the UK and Ireland, the database has been adopted by a number of glass, component, sealant, spacer bar, and gas suppliers, as well as suppliers of specialist equipment/machinery, transport and accreditation agencies/bodies.

Sonia Punter, Insight’s Sales Manager concludes: “I am delighted Float Glass Industries Ltd has chosen the Insight IGU manufacturers database to organise their prospects and find new customers.”

For more information on Insight Data’s IGU manufacturers database call 01934 808293, visit http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm  or email info@insightdata.co.uk

You can also follow us on Twitter: www.twitter.com/insightdata

We’re delighted to announce the launch of the new Insight Data website providing visitors with more detailed information on our full range of databases and marketing services. 

Sonia Punter, Insight sales manager explained; “Insight has continued to grow rapidly and expanded from the window industry into the wider construction industry, with the launch of our specialist architects database and local builders database. This is set to continue as we plan to launch a wide range of databases as well as expand our range of services, and our new website is the first stage in bringing this to fruition.”

The new website (www.insightdata.co.uk) has a fresh new look, easier and faster navigation and has been specifically written in a search engine friendly format by leading marketing agency Purplex Marketing (www.purplexmarketing.co.uk).

The website will  be expanded and we will be launching a host of valuable downloads over the coming months.

For prices or information on any of our databases, please call Sonia on 01934 808293 or for  more information on the Insight databases, please use the following links:

Window/door fabricators: http://www.insightdata.co.uk/databases/window-door-fabricators-database.htm

Window/door installers: http://www.insightdata.co.uk/databases/window-door-installers-database.htm

Conservatory roof fabricators: http://www.insightdata.co.uk/databases/conservatory-roof-fabricators-database.htm

Conservatory installers: http://www.insightdata.co.uk/databases/conservatory-installers-database.htm

IGU (sealed unit) manufacturers: http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm

Republic of Ireland fabricators/installers: http://www.insightdata.co.uk/databases/irish-double-glazing-database.htm

Architects database: http://www.insightdata.co.uk/databases/architects-database.htm

Local builders database: http://www.insightdata.co.uk/databases/builders-contractors-database.htm

Roofline installers: http://www.insightdata.co.uk/databases/roofline-installers-database.htm

For information on our web-based CRM software system Salestracker: http://www.insightdata.co.uk/insight-data-salestracker-online-crm.htm

For contact details of Insight Data visit: http://www.insightdata.co.uk/insight-data-contact.htm

Did you know you can also follow Insight Data on Twitter? www.twitter.com/insightdata

Insight Data have launched a comprehensive database of over 1,100 manufacturers of double and triple glazed units in the UK and Ireland, in response to the rapidly changing market for IGU manufacturers and suppliers.

Sonia Punter, Insight’s Sales Manager comments; “With changes to Part L of the Building Regulations having taken effect on 1st October 2010 and the drive towards improved Window Energy Ratings, the impact to sealed unit manufacturers has never been more significant.”

Sonia continues: “Many will require substantial investment in equipment, stock, and new standards accreditation.  As a result some smaller companies are ceasing to manufacture, while some window fabricators, reliant on sealed units as part of Window Energy Ratings, are investing in sealed unit production lines to simplify the WER process.”

“The Insight IGU database is ideal for glass, component, sealant, spacer bar, and gas suppliers, as well as suppliers of specialist equipment/machinery, transport and accreditation agencies/bodies” concludes Sonia. 

Users of Salestracker, Insight’s online prospect database software, simply log-on, select sealed unit manufacturers and target prospects by volume of units or location.

Essex based Synseal fabricator, Ultimate 70, has experienced a record number of trade sales leads and follow up appointments thanks to Insight Data’s telesales service.

Managing Director of Ultimate 70, Paul Foyle comments: “We’ve been subscribing to Insight Data’s online prospect database, Salestracker, for the past 9 months and decided it was time to utilise the full extent of services they can provide. Within hours of the telesales campaign kicking off Insight had secured a series of good quality leads and these were soon converted into customers by our sales team, giving us an immediate return on investment.”

The campaign was carried out over 5 days and produced fantastic results for the company – 23 appointments and an astounding 148 requests for further information about Ultimate 70 and their product range which includes Legend 70 windows and doors, and Global conservatory roofs.

Sonia Punter, Insight’s Sales Manager, worked closely alongside Ultimate 70 throughout and was equally as thrilled with the results: “As with all Insight telesales campaigns, our telemarketing team completed a pre-launch training programme to discuss Ultimate 70’s products, the company, and the pitch we wanted to take.”

“Whether it’s a standalone service or follow up to direct marketing, the Insight Data telesales service is ideal for lead generation, appointment making or customer surveys. We can carry out the campaign on your behalf and provide a daily results report” concludes Sonia.

For more information about the Insight Data telesales service contact 01934 808293 or visit www.insightdata.co.uk

Insight Data has breathed new life into the commercial market following the successful launch of our architects and specifiers database.

Containing the contact details of over 14,000 architects operating in the building industry, the database allows suppliers to contact key influencers early in the design process – giving them a better chance of securing those lucrative construction contracts.

David Lewis, Insight’s Data Analyst explains: “Targeting architects early on in the specification process can give your company a major advantage over competitors. The Insight architects database allows you to instantly pinpoint architects specialising in key sectors such as housing, education, health, retail, leisure or commercial and, if necessary, drill down further into sub-sectors such as social housing or schools. So instead of sitting back and waiting for projects to come out of planning – along with all your competitors – you can now get your products in front of architects at an early stage and written into the design.”

The database has already been adopted by a number of major suppliers – including leading window and door systems company WHS Halo – and is ideal for any building products supplier who wants to stay ahead of competitors and win more business in the construction industry.

For more information on the Insight Architects and Specifiers database call  on 01934 808293 or visit  http://www.insightdata.co.uk/Database_Architects.htm

The G10 Awards Presentation & Gala Dinner took place in December at Wembley stadium, an event that recognizes excellence in what has become an important fixture in the annual calendar for the glass and glazing sector.

The management team from Insight Data attended to support the G10 event and was delighted to discover that 50% of the winners use Insight’s Salestracker database of window, door, and conservatory fabricators and installers.

The Marketing Campaign of the Year (trade) was scooped by long-standing Insight Data customer Edgetech for their Journey to C event that helped educate the glazing industry on Window Energy Ratings, while Fabricator of the Year went to Lister Trade Frames for a second year.

Lister’s Managing Director, Mark Warren comments: “As a company we’ve grown 15% in the last year, which is no mean feat given the current economy. An integral part of our growth was the decision to significantly step-up our marketing and invest in a quality prospect database system. We’ve been using Salestracker now since 2009 and it has transformed the way Lister’s approach sales and marketing activity.”

Solaglas picked up the Component Supplier of the Year. Matthew Kirby, Marketing Manager said; “Insight Data’s passion for quality and innovation is clear to see. We use Salestracker almost every day and their ‘can do’ attitude to customer support is outstanding.”

Innovation was a theme throughout the awards and another winner on the night, Matthew Glover of the Conservatory Outlet said; “Innovation and technology are essential elements of our business strategy, so working with Insight Data is a natural synergy for Conservatory Outlet”.

High profile fabricator Everglade Windows is another Insight Data customer who picked up an award, while WHS Halo, the only systems company to win, is an avid user of several Insight databases including window and door fabricators, installers, and the architects database.

“The Awards are an opportunity for the window industry to come together and recognize those companies at the very forefront of our industry” commented Insight Data’s Managing Director Andrew Scott; “Both the winners and finalists clearly demonstrated a professionalism and passion that sets the benchmark and helps create a better industry, and we are honoured to be working with so many industry leaders.”

The event was sponsored by a number of well known organisations in the glazing industry including the GGF (Glass and Glazing Federation), Spectus Window Systems, Stuga Machinery, Fensa, Synseal, Pilkington Glass, Bohle, and Edgetech, amongst others.

For more information on any of the Insight databases visit www.insightdata.co.uk or follow us on Twitter www.twitter.com/insightdata