Float Glass Industries Ltd, one of the UK’s leading independent glass suppliers, is the latest big name to step up their marketing activity and subscribe to Insight Data’s IGU manufacturers database.

The company only subscribed to the database last month but according to Joint Managing Director David Offland, it has already improved the way Float Glass Industries Ltd’s sales team target sealed unit manufacturers.

“The IGU database can be accessed quickly and easily from any internet enabled computer and it has become an integral part of our marketing strategy.  Not only is the data quality superb, but the CRM functions have helped our sales team organise their prospects with greater efficiency. The Sales Pipeline is particularly useful and enables operators to track a prospect from initial contact through to meetings, proposals, follow-up and commitment, and project sales volume, which is a vital function in today’s fast paced market.”

Containing the contact details of some 1,100 manufacturers of double and triple glazed units in the UK and Ireland, the database has been adopted by a number of glass, component, sealant, spacer bar, and gas suppliers, as well as suppliers of specialist equipment/machinery, transport and accreditation agencies/bodies.

Sonia Punter, Insight’s Sales Manager concludes: “I am delighted Float Glass Industries Ltd has chosen the Insight IGU manufacturers database to organise their prospects and find new customers.”

For more information on Insight Data’s IGU manufacturers database call 01934 808293, visit http://www.insightdata.co.uk/databases/sealed-unit-manufacturers-database.htm  or email info@insightdata.co.uk

You can also follow us on Twitter: www.twitter.com/insightdata

For those that aren’t familiar with Insight Data and what we do let us take a moment to introduce ourselves. Insight is the leading supplier of prospect data and direct marketing services for the window, conservatory and building industry.

Headed by a team of marketing professionals with over 20 years industry experience, Insight Data was established as a result of frustration with the poor quality of information available from existing data providers. The business has grown from 3 people to a 20-strong team in the past four years.

 Because we specialise in the building industry, we are able to develop niche databases that provide clients with in-depth market intelligence not available elsewhere. And our dedicated, state-of-the-art research centre, with a highly experienced telephone research team, ensure clients benefit from the most relevant and accurate information.

Currently Insight holds the details of potentially 60,000 new prospects for your business, including;

• 15,011 fabricators and installers in the UK and Ireland (now with over 10,000 email contacts)
• 800 fabricators and installers in the Republic of Ireland
• 27,414 Local builders and contractors
• 15,052 Architects & Specifiers
• 5,022 Roofline installers
• 1,142 IGU manufacturers

To find out more about Insight Data and our range of UK and Irish databases call Sonia Punter on 01934 808 293 or visit www.insightdata.co.uk

Bad payers. We’ve all had them. You spend money creating leads, your sales team follow them up and after meetings, negotiations, product samples and a great deal of time and effort – the computer says no. Your accounts department credit checks the new customer and they’ve got a bad credit score.

But it doesn’t have to be that way. Salestracker, Insight Data’s online prospect database, has a Credit Manager App that allows users to see a financial snapshot of prospects, including credit scores, before wasting time and money, which means you sales team work smarter not harder.

Credit Manager is a live-feed from one of Europe’s leading credit reference agencies, which automatically updates Salestracker as changes occur.

To find out more about Insight’s Credit Manager App call 01934 808 293 or visit www.insightdata.co.uk

There is no point using old data to win new customers. Yet many prospect databases are surprisingly out of date which can cost your company a great deal of time and money.

Salestracker is the world’s first online database for the window industry that is updated live in real time. As Insight Data’s research team interview a contact on the Insight database, the information is instantly updated on Salestracker. This means every time you want to send a mailshot, email campaign, telesales campaign, or your sales team wants to visit potential customers; you simply log-on and access the most accurate, up-to date information.

Salestracker contains detailed information on 60,000 prospects, including over 15,000 fabricators and installers, with in depth analysis on products, volumes and even preferred window/roof systems. You simply subscribe to the Insight database and regions that are most relevant to your business.

But it’s not just about data. Salestracker is also a web-based CRM system which means you can manage leads, attach quotes or call reports, manage tasks and handle your sales and marketing activity. Salestracker is the only prospect database in the window industry to be developed and managed in-house, rather than using a third-party software supplier.

For more information and a free demo, call 01934 808293 or visit www.insightdata.co.uk

Focusing on new business is high on the agenda for most suppliers, yet finding new trade customers isn’t as difficult – or expensive – as you may think.

In the last few years, specialist companies have emerged providing in-depth market intelligence combined with management systems that helps companies not just identify new prospects, but actively convert them to paying customers. One such system is Salestracker.

If you’re planning on taking a much more interactive approach to manage sales and marketing activity, then there are five golden rules that you need in a good web-based system such as Salestracker;

1. Add your own records. As well as the prospect data, you’ll probably have a number of your own contacts and customers you want to add to the system to keep all your information together in one place.

2. Attach documents. You will want to attach mailshots, quotes, call reports, price lists or other documents to the prospects and customers you are dealing with.

3.Sales pipeline. There is no such thing as just a “prospect”. A sales pipeline enables you to progress a prospect from initial contact through to meetings, proposals, follow-up and commitment, and project sales volume.

4.Task Management. A good task management tool will enable you to set tasks for yourself or others, track quotes, and chase prospects with an automatic email reminder system.

5.Campaign Management. Your system should enable you to create and manage campaigns and update all records automatically.

Lest we forget you also want a system that is intuitive so users can instantly create a list of prospects by products, materials (e.g. PVCu), size and location, and use this data for direct mail, telesales, email marketing or as a call list.

The moral of the story is, if you’re serious about winning new customers in 2011, having a powerful prospect database is an invaluable tool, and choosing the right database provider can make all the difference. This is where Insight Data come in…

For more information on Salestracker contact Insight Data on 01934 808293 or visit www.insightdata.co.uk

Don’t forget you can also follow us Insight on Twitter at www.twitter.com/insightdata

With construction levels at a new low, government spending cuts affecting the public sector and major contractors going into administration, it’s no wonder some window and door suppliers are asking: “Is the commercial market dying a death?”

Yet despite the recent difficulties, fabricators and installers should remember the construction industry is still worth almost £100Bn according to the Construction Products Association. Palmer puts a value of £3.5 billion on the window market and winning a slice of this figure is not as hard as you may think.

The Insight Data Architects Database contains the contact details of 15,000 architects and specifiers operating in the building industry. Subscribing to it means you can get your products and services in front of the key influencers early in the design process – making it easier to secure those lucrative commercial contracts.

David Lewis, Insight’s Data Analyst explains: “Targeting architects early on in the specification process can give your company a major advantage over competitors. The Insight Architects Database allows you to instantly pinpoint architects specialising in key sectors such as housing, education, health, retail, leisure or commercial and, if necessary, drill down further into sub-sectors such as social housing or schools. So instead of sitting back and waiting for projects to come out of planning – along with all your competitors – you can now get your products in front of architects at an early stage and written into the design.”

Fabricators, installers, systems companies and glazing suppliers involved in all frame materials - upvc, aluminium, timber, and composite / hybrid windows, doors, curtain walling and architectural glazing will all benefit from the architects database.

To find out more about the Insight Architect database call 01934 808 293 or  visit www.insightdata.co.uk