Insight Data have announced a major new initiative to help companies avoid the pitfalls of bad payers.

‘Credit Manager’ is the innovative new facility that enables users to see a financial snapshot of potential customers in real-time using an easy to read and understand format – ideal for non financial people. This move officially makes Insight Data the only data provider in the window industry to offer such a credit feature and according to Insight’s Sales Manager, Sonia Punter it will help companies avoid wasting time and money chasing new business from high risk customers.

Sonia elaborates: “Everyone will have come across bad payers at one time or another.  You spend money creating leads, your sales team follow them up and after meetings, negotiations, product samples and a great deal of time and effort your accounts department credit checks the new customer and they’ve got a bad credit score.”

“This laborious process can be avoided with Credit Manager. Powered by one of Europe’s leading Credit Reference Agencies, Credit Manager links to Salestracker, Insight’s online prospect database, and is available as an optional extra for subscribers to our UK window, door, conservatory and IGU databases.

Credit Manager provides key information including credit score, credit rating, date established and details of any County Court Judgements meaning your sales team work smarter not harder” concludes Sonia. 

For more information on Credit Manager call Insight Data on 01934 808293 or  email info@insightdata.co.uk

Follow us on twitter (www.twitter.com/insightdata) or visit www.insightdata.co.uk

Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester based company signed up to Salestracker – the world’s first online fabricator and installer database developed by Insight Data – to track down new customers and as MD Dan Gill explains, they have never looked back.

“Salestracker is now a vital ingredient in Window Widgets marketing strategy. The Insight database allows us to target prospective customers through phone, fax and email and keep track of all our sales leads quickly and easily. Since teaming up with Insight Data our customer base has grown considerably and I have been delighted with the results.”

Aside from being impressed with the accuracy of the data and easy to use features of Salestracker, Dan is also delighted with the working relationship Insight Data has forged with his sales team. “If we ever need anything, someone at Insight is always on the end of the phone or able to visit our offices to ensure we are getting maximum value from the system” Dan comments. “Insight provide us with a very professional service and I would certainly recommend Salestracker to any companies in the glazing industry serious about growing their business.”

So what sets Salestracker apart from other online prospect databases available on the market? The system has been developed by Insights own in-house software development team which means it is continuously being developed and improved and can easily be tailored to meet individual customers needs. For example, a new Credit Manager application (APP) has recently been launched. This APP gives users a snapshot of financial information in an easy to understand format, meaning they can select prospects with good credit history. In short it provides credit status, credit rating, recommended credit limit, details of any County Court Judgements against them, and net worth, helping sales and marketing people to make informed decisions.

According to Dan, this new APP is worth its weight in gold and has saved Window Widgets considerable time and money. “The new Credit Manager APP gives us a snapshot of our prospects financial information before we contact them, making sure we only deal with financially sound companies. This is priceless information and helps our sales team use their time much more effectively and not chase after prospects that simply wouldn’t make suitable customers.”

So what does the future hold for Window Widgets? Dan concludes, “We plan to continue our growth throughout 2010 and bring our products to a wider range of customers. Salestracker is going to play a major part in this growth and will give our sales team the tools they need to prospect for new business.”

For more information contact Insight Data on 01934 808293 or visit www.insightdata.co.uk or for more on Window Widgets visit http://www.windowwidgets.co.uk/