2012 sees the launch of an all-new service from Insight Data - the Insight Index – and the company believes it will transform the way people find suppliers, research information and source new products in the window, door, conservatory, glass and building products industry.

The Index is a new online portal that combines an industry-specific search engine with a product finder and supplier directory. Helen Costeloe-Hughes, Commercial Director at Insight Data explains; “The problem with general search engines is the sheer volume, relevance and accuracy of information.  For example, there are 204 million listings for ‘hardware suppliers’ on Google.  People want key information quickly and accurately when searching for products, technical data or suppliers which is why an industry-specific business-to-business portal works so well.”

Visitors can use the Insight Index to find all the products, components, services and suppliers they need. From window manufacturers to suppliers of architectural ironmongery or silicone sealants.  The Index is aimed squarely at the window, door, conservatory, building plastics and glass and glazing industry including installers, fabricators, glazing contractors and industry-specific buyers.

Suppliers can showcase their products on the Index and provide valuable information and PDF downloads, ranging from sales literature to technical data sheets and case studies.

A nationwide marketing campaign has been launched to promote the Insight Index including extensive press advertising, online marketing and a major direct mail campaign that targets every fabricator, installer and glazing contractor in the UK.

Insight Data also has the largest email database in the industry, with 40,000 contacts updated daily by the firm’s own research team and this will form part of a monthly email broadcast promoting the Index.

“We also want to help raise awareness of fenestration and glazing products across the wider construction industry so one of our key marketing drivers is to promote the Insight Index to architects, specifiers, builders, developers, main contractors and house-builders” adds Helen.

Insight Data has put substantial resources behind the Insight Index and believes the Industry needs a central information hub, however the company is under no illusions it will happen overnight as Helen explains:

“We had the inspiration for a product finder when we exhibited at Glassex in late 2010. After considerable research this evolved into a full search engine and window industry supplier directory.  Like any new technology or innovation The Index will take time to establish and it will develop and evolve to meet the needs of the market. We want to encourage those forward-thinking suppliers and business leaders in the window, door, conservatory and glass industry to get involved and showcase their companies and products.”

For further information about the Insight Index visit the website at: http://www.insightindex.co.uk or call Insight Data on 01934 808293. You can also follow the Insight Index on Twitter: http://www.twitter.com/insightindex

The build-up was intense, the show itself more so and the hangovers even more so again, but after 4 days and nights of Glassex mania I’m pleased to say Insight had its most successful year ever!

The mojito’s went down a treat (with our team as much as our stand visitors) and the whole event had a really good vibe about it. We launched a number of new developments including an iPad version of Salestracker and some exciting new apps to go along with it.

However, with so many references to the ghosts of Glassex past, even I began to feel nostalgic – and this was my first show!  Talk of double-decker stands, arcade machines and hospitality suites left me thinking I’ve missed out on Glassex in its heyday, but you know what? I got to enjoy conversations with some really great people, gain a better insight into the industry than I could have ever hoped and experience the wonder that is Flares – what more could a gal ask for?!

Some may call it youthful ignorance but from a ‘Glassex virgin’ point of view I thought it was a brilliant show and had a really good time. Everyone worked really hard and I think a sincere well done (and possibly a mojito party with the leftover bottles – hint hint Andrew) is in order for all involved.

Feedback from new and existing customers was fantastic, and we took 143 qualified leads and had 7 companies sign-up at the show.  It was fun to see our competitors lurch around shoulders hunched in the background hoping to pick up a few scraps.  They should have booked a stand – there was plenty of business for everyone at Glassex.

I’m going to announce the new Salestracker developments and database product launches in a new blog post shortly, so keep an eye out.

But as always, there’s no rest for the wicked… time to start work for G10! Then there’s the Christmas party to organise….

www.insightdata.co.uk

www.twitter.com/insightdata

Only a few days until the 2010 Glassex@Interbuild exhibition begins, and I don’t doubt for a second that Insight Data are the only company asking – where on earth has the time gone?!

It was well over two months ago now that we sat down for our initial ‘Glassex ideas’ meeting and discussed everything from blackjack to beaches before eventually settling on the brilliant (if we do say so ourselves) Mojito theme.

Back then, however, it seemed like we had an endless amount of time to sort out all the ins and outs, yet suddenly here we are – less than a week to go – and it’s full steam ahead at Insight headquarters that’s for sure! We’re going loopy over limes and mad about mints, all for the sake of delivering a memorable presence at Glassex, and if there’s one thing we can guarantee – it’s going to be fantastic.

This fresh, exciting idea sums up exactly what Insight’s about and what we strive to do – create a fresh, exciting approach to database marketing. And we think that having a lively stand and fun cocktails is a great way of getting our message across to the industry.

So if you’re attending Glassex this year then please don’t hesitate to come by and have a chat with the Insight team at Stand 4-A40. If the lure of a free Mojito isn’t enough to tempt you, we’ll also be demonstrating the latest version of our Salestracker prospect software and giving away information on all of our databases and marketing services.

Don’t forget to register for Glassex, and if you fill out our enquiry form we’ll be sure to have a mojito ready for you when you come to our stand!